Farming & Finance

Interactive game on farming and managing finance
ClientGovt of India
CategoryInteractive Storyteller
Year2017

Playful yet thoughtful

This interactive game has a playful, yet thoughtful approach. The user gets the idea how Indian farmers manage their funds while cultivating crops and benefits of banking system and insurance to rural India. In this game, farmer has to take a loan from the bank for cultivation and farming and within certain time interval he has to repay the loan to bank. He has to earn the money by investing in agricultural process and his choice of action will determine his profit or loss and therfore his ability to pay the EMI to the bank.

The game had some unique challanges which were not made earlier. The game, though seems to be a farming game like thousands of similar games and apps available online, is quite different from the counterparts. This game has a cash book and a profit & loss statement. Every single move has a financial impact in our daily life, which is also evident in this game. The daily cashflow and yearly profit & loss statement has been designed and examined by financial experts, which ensures its correctness. Truely playful, yet thoughtful.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.