Genetics

How genes determine human nature
ClientGovt of India
CategoryInteractive Storyteller
Year2017
Lorem · Ipsum · Dolor

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

What is our body consist of?

The experience has brought together some of the most important and compelling genes of the human body. A gene is a sequence of nucleotides in DNA which are codes in the form of a proteins or chemical bases comprising of Adenine, Thymine, Cytosine and Guanine. Genes are responsible for eye colour, skin colour, hair colour and human behaviours and no genes are identical.

The story of the formation of genes and the chromosomes that contain clusters of genes explain the biological process where a parent passes certain genes onto their children or offspring and these genes in turn express specific traits such as hair and eye color and skin color etc. This experience has uncovered and elaborated the basic building units of our body and explains every characteristics of our behavior and attributes.

Technology involved

All of these products were designed as an integrated platform, allowing flexibility in how content can be curated, aggregated, and delivered in a touchscreen so that users get the idea of the subject matter in a comprehensive manner. Due to the wide gamut of display technologies being used to deliver the experience, the development of the same had no technological boundaried. A wide spectrum of devices, techniques and media were used to develop such experience.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.

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