Genetics

How genes determine human nature
ClientGovt of India
CategoryInteractive Storyteller
Year2017

What is our body consist of?

The experience has brought together some of the most important and compelling genes of the human body. A gene is a sequence of nucleotides in DNA which are codes in the form of a proteins or chemical bases comprising of Adenine, Thymine, Cytosine and Guanine. Genes are responsible for eye colour, skin colour, hair colour and human behaviours and no genes are identical.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.