Film History

History of Films in India before Independence
ClientGovt of India
CategoryInteractive Storyteller
Year2017

Freedom movement and films

Before independence numerous films have been made spreading the message of freedom and of independent India. This film depicts the struggle for freedom in India in the initial days and a different turn taken once Gandhi entered the national political theatre. In this film, users explore the events that marked the beginning of cinema in India was also the beginning of a Gandhian era leading to independence and simultaneous development of the Indian film industry.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.