Film History

History of Films in India before Independence
ClientGovt of India
CategoryInteractive Storyteller
Year2017
Lorem · Ipsum · Dolor

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

Freedom movement and films

Before independence numerous films have been made spreading the message of freedom and of independent India. This film depicts the struggle for freedom in India in the initial days and a different turn taken once Gandhi entered the national political theatre. In this film, users explore the events that marked the beginning of cinema in India was also the beginning of a Gandhian era leading to independence and simultaneous development of the Indian film industry.

Technology involved

In order to learn about freedom movement and influence of Gandhi in Indian cinema, this interactive application provides users with a touchscreen with audio and visual experience. Working on restoring old movie clips, images, VFX, sound and motion graphics, this application has been a exception example of the subject matter describled.

Services

Concept development, design, development

This interactive experience has two phases in which the user either has to click or to drag a marker along the timeline to view the chapters. Working on the Gandian philosophy and its effect on Indian cinema required the team to understand his life, ideologies and research on the films made during and after that period.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.

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