History of Western India

Interactive documentary
ClientGovt of India
CategoryInteractive Storyteller
Year2016

Pre-independence Stories

This interactive film depicts the endeavour of merging of coastal state with India after independence, ruled by the Gaekwad dynasty of the Maratha Confederacy from its formation in 1721 until 1949. By exploring and engaging with these interactive visualizations the user not only discover how the India was formed after independence – they experience a sense of understanding that situation and struggle to accede to a newly formed nation, India. This film has a flowing story, attractive visuals and engaging audio to mesmerise the audience.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.