History of Western India

Interactive documentary
ClientGovt of India
CategoryInteractive Storyteller
Year2016
Lorem · Ipsum · Dolor

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

Pre-independence Stories

This interactive film depicts the endeavour of merging of coastal state with India after independence, ruled by the Gaekwad dynasty of the Maratha Confederacy from its formation in 1721 until 1949. By exploring and engaging with these interactive visualizations the user not only discover how the India was formed after independence – they experience a sense of understanding that situation and struggle to accede to a newly formed nation, India. This film has a flowing story, attractive visuals and engaging audio to mesmerise the audience.

Technology Involved

Interactive documentaries and films are touchscreen based applications that require user interaction. These modules are compatible with any operating sytem, which gives it a wide accpetability. It is more often observed in a digital exhibition, unlike movie theatres, where the user cannot be kept involved with the storyteller. The interactive film is an innovative solution to this problem, where the user has to be active to know further and proceed with the storyline. Besides all these benefits, the film and the interactive part is multilingual, which mean language no bar for learning.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.

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